Sue Lee – Sock It To ‘Em Campaign
The Sock It To Em Sock Campaign was launched in 2011 by Sue Lee, CEO of EQ Media and creator of “I Believe in Me!” When the entrepreneur recognized how many Americans face the harsh winter cold and dampness with inadequate protection for their feet, she asked her friend Phillis Shimamoto to join her in 2012 to form their non-profit and began soliciting fellow small business owners, churches, schools, city governments and the local media to pitch in.
The organization aims to cover the feet of those in need continually all year round. Their motto is, “We’re taking socks to the streets!” Anyone in any state can participate by donating socks, becoming a Sock Ambassador or simply sharing information about the Sock It To Em Sock Campaign on social media or through other avenues. They have collected over 361,000 pair of socks since 2012 and now have sock ambassadors in 40 states nationwide.
