Gary Hirshberg – Just Label It
Gary Hirshberg, co-founder and former CEO of organic yogurt company Stonyfield Farm, founded the national awareness campaign Just Label It in September 2011 when he discovered that over half a billion pounds of toxic herbicides have been used since the introduction of genetically engineered crops in 1996. Beginning with a legal petition submitted to the FDA, Just Label It introduces legislation and advocates for the public’s right to know what’s in their food through mandatory federal labeling of GMO foods. Hundreds of groups and organizations have joined together in support of Just Label It's mission, and the FDA petition has received over 1.4 million signatures to date.